This course is about building your leadership brand. Your personal leadership brand impacts your leadership style, the team, project and organization you lead. Ultimately how you choose to live your life. Personal Branding is often thought of nowadays as a way of describing self-packaging – in other words the way in which people market and promote themselves to the outside world. It’s more about your own motivation and what you really want to sell that matters. Your personal leadership brand is within your control and can be carefully shaped and crafted according to your guiding principles. When you become aware of what you stand for you start to create a management and leadership style that is completely unique and authentic. Then you can look at how to package it up and put it out there. Everything you do can grow and reflect your personal leadership brand: the projects you lead, the networks you develop, the customers you delight, the initiatives you take. And it is what other people will remember about you. All the time you’re learning, growing, building relationships, and delivering great results, it’s good for you and you shall see the rewards. This course will help you understand, design and communicate your personal value proposition – your footprint in the world.